Elevating Beauty Through Purposeful Design
PACKAGE DESIGN
MANY MOODS OF WELLNESS
While perceptions of color are somewhat subjective, some effects have universal meaning. Color can play an important role in conveying information nonverbally and creating certain moods so we decided that each bottle would play off of these emotional colours.
MAGENTA - PANTONE 218C
UPLIFTING TO OUR SPIRITS DURING TIMES OF UNHAPPINESS, ANGER OR FRUSTRATION. MAGENTA REPRESENTS UNIVERSAL LOVE AT ITS HIGHEST LEVEL. IT PROMOTES COMPASSION, KINDNESS AND COOPERATION AND ENCOURAGES A SENSE OF SELF RESPECT AND CONTENTMENT IN THOSE WHO USE IT.
GREEN - PANTONE 346C
A COOL COLOR THAT SYMBOLIZES NATURE AND THE NATURAL WORLD. PERHAPS BECAUSE OF ITS STRONG ASSOCIATIONS WITH NATURE, GREEN IS OFTEN THOUGHT TO REPRESENT TRANQUILITY, GOOD LUCK & HEALTH.
BLUE - PANTONE 8223C
FEELINGS OF CALMNESS OR SERENITY. IT’S OFTEN DESCRIBED AS PEACEFUL, TRANQUIL, SECURE, AND ORDERLY. BLUE IS OFTEN SEEN AS A SIGN OF STABILITY AND RELIABILITY.
YELLOW - PANTONE 610C
A BRIGHT COLOR THAT IS OFTEN DESCRIBED AS CHEERY AND WARM.
PURPLE - PANTONE 7661C
OFTEN DESCRIBED AS MYSTERIOUS, SPIRITUAL, AND IMAGINATIVE.
WEBSITE DESIGN
The goal was to create not just a virtual landing spot for customers to purchase hair products but to create a world or “lifestyle” where you can learn more about not just your hair, but also your mental, spiritual and physical self.
SOCIAL MEDIA DESIGN
We developed a cohesive social media presence for WELLNESS therapY, creating fresh, vibrant visuals that reflect the brand’s commitment to self-care, confidence, and authentic beauty. Every design was crafted to connect with a modern, wellness-focused audience across platforms
DIGITAL + VIDEO CONTENT
EVENT BANNER DESIGN
